Aeropostale Rebrand

For this Aeropostale rebrand the goal was to refresh Aeropostale’s branding and to make it more cohesive. Aeropostale is a staple casual clothing brand that needed to update its’ branding to match its target audience. The goal was to update the branding to bright colors, fun photography, and a clearer brand message. The branding language emphasizes individuality while also understanding that the target audience wants casual clothing to wear every day.