HomeWork’s Connect Internet Subscriber Campaign

HomeWork’s Connect is a fiber subsidiary of HomeWork’s Electric Cooperative in Michigan. The goal of this campaign was to gain more subscribers to their fiber internet service, whether they were Cooperative member’s or not. HomeWork’s wanted the campaign to be more modern, easy to sign up, and communicated in several different medias. The main focus of this campaign was the relevant sports in season arriving in the spring, thus communicating their strong fiber network and the streaming packages they offer. The campaign deliverables ranged from a fully built Landing Page, to mailers, and social pieces.